Meta Ads Creative Strategy & AI Production
Your ads are running.
But they're not converting.
Ottyae fixes underperforming Meta ads for DTC brands — pairing creative strategy with AI-powered video production, so every dollar in ad spend has a real shot at converting.
Kling
Higgsfield
ElevenLabs
Nanobanana
Premiere Pro
After Effects
CapCut
Case Studies
Click a client to see the proof
English fluency app
480+ ad creatives in 4 months — without hiring a single UGC creator.
Before Working Together
- Needed volume across formats, hooks and audiences
- UGC creators were slow, expensive and unpredictable
- No fast way to get diverse creative into the account
What Was Blocking Growth
- A production bottleneck on every new concept
- Too little creative for the algorithm to find signal
- Every format depended on casting and shoots
After Working Together
- 480+ creatives delivered in 4 months
- 30 new creatives every week (5 briefs × 6 variants)
- 6 distinct ad formats running at once
- Zero creators hired, zero studio time
- A steady weekly stream for the media buyer to test
Key Strategies
- AI creative pipeline on a weekly sprint
- One insight behind every hook: stop feeling embarrassed, not "learn English"
- Multi-ethnicity avatars across everyday scenarios
- Six formats: avatar UGC, interview, talk show, podcast, comic, Q&A
Mental wellness apps
Before Working Together
- Generic calming visuals, invisible in a crowded market
- Creative that blended into the feed
What Was Blocking Growth
- No consistent visual identity across the two apps
- Messaging led with features, not the feeling of being understood
After Working Together
- 2 app brands, one creative system
- 4 visual styles per brand, full-funnel coverage
- Messaging grounded in CBT-backed language
- 2,700+ ads shipped behind $2.2M+ in spend
Key Strategies
- Lead with recognition — shame language, ADHD identity hooks
- Four visual styles per brand, same emotional throughline
- Full funnel: cold hooks through retargeting
Korean skincare brand
A sharper Meta presence for a big skincare brand.
Before Working Together
- Ad creative that had stopped moving the account
What Was Blocking Growth
- Hooks had gone stale
After Working Together
- Refreshed ad creative and hook strategy on Meta
- Helped them scale performance from there
Key Strategies
- Sharper hooks, rebuilt creative direction, faster turnaround
Hair extensions brand
A launch built to move fast.
Before Working Together
- Launch creative needed quickly, without a heavy production lift
What Was Blocking Growth
- No time for shoots or creator rounds
After Working Together
- Full launch creative set built on Meta
- Turnaround in days, not months
- Scaled from there
Key Strategies
- Fully AI-produced launch set
- Zero heavy production lift
Track record
The numbers
$2.2M+
In Meta ad spend behind Ottyae-produced creative.
50–60%
Of ad performance is creative strategy, not just targeting.
3,700+
Ads produced, across 5+ DTC brands.
2+ yr
Average client retention.
Why Ottyae
Ottyae vs. a typical creative agency
Ottyae
- 30+ new creatives every week
- AI pipeline — no shoots, no creator wrangling
- Fresh batches ready every single week
- Launch-ready creative in days, not months
- Direct line to the person making your ads
- Every concept built on a real buyer insight
Typical agency
- Volume capped by production budget
- Reliant on casting, shoots and UGC creators
- One batch a month, if you're lucky
- Weeks of lead time before the first ad
- Account managers between you and the work
- Trend-chasing concepts, thin on strategy
Services
What you get working with Ottyae
Creative strategy
Angles and hooks built around how your buyer actually feels, not around trends.
AI video production
UGC-style, avatar, motion and more, with no shoots and no creator coordination.
Weekly creative sprints
Fresh batches of ads ready every week for your media buyer to test.
Testing & iteration
Double down on winners, kill the rest and keep the pipeline moving.